Email Campaign

Inclusions:
Your custom messaging in an HTML email campaign sent to Equibase’s promotional email subscribers.

Creative Needed:

  1. Subject line
    We recommend concise subject lines of less than 50 characters.

  2. Email content
    HTML must be no wider than 600 pixels, with absolute images and URLs linking back to your own server. One URL per image (no image mapping) and all images must be stacked for a responsive experience.

  3. Seed list for test/approval
    List of internal emails to receive the test version for edits and approval prior to deployment.

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Virtual Stable Notification Ad

Creative Needed:

  1. 728x90 (static images only)

  2. 320x50 (static images only)

  3. Click-through URL

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Full Page Flex

Inclusions: Equibase.com mobile web
Advertiser creative is launched from a 320x50 ad unit on mobile web devices. When the creative loads, it flexes to take up the full screen. The screen remains open for 6 seconds or until the user clicks close. The advertiser’s creative remains in the 320x50 location when the full page creative is closed.

Creative Needed:

  1. 320x50

  2. 320x568

  3. Click-through URL

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Super Billboard Takeovers: Homepage/Entries/Results

Homepage Inclusions:
For one day, reserve all above-the-fold placements on the Equibase.com homepage, including a Super Billboard.

Entries/Results Inclusions:
For one day, reserve all placements on the Equibase.com entries index, track-specific entries, or results area. Includes a Super Billboard. Super Billboard will show once every 12 hours on desktop, and every impression on mobile.

Creative Needed:

  1. Click-through URL

  2. 2048x480 (static image files only)

  3. 1024x512 (static image files only)

  4. 728x90

  5. 300x250

  6. 320x50

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Super Billboard Run-of-Site

Inclusions:
Run-of-site inclusion on Equibase.com pages.

Creative Needed:

  1. Click-through URL

  2. 2048x480 (static image files only)

  3. 1024x512 (static image files only)

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Mobile Adhesion

Inclusions:
Equibase.com mobile web
Stays visible on bottom of screen as users scrolls.

Creative Needed:

  1. Click-through URL

  2. 320x50

  3. 640x200 (320x50 @2x for high resolution)

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Equibase App Adhesion

Inclusions:
Equibase App
Stays visible on bottom of screen as users scrolls.

Creative Needed:

  1. Click-through URL

  2. 320x50

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Area Sponsorship Logo

Inclusions:
“Sponsored by: Your Company” (with logo) on desired area of Equibase.com

Creative Needed:

  1. Click-through URL

  2. 180x60

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Custom PPs Package

Inclusions:

  1. Free Equibase Premium PPs available to all users for one day at advertiser’s track of choice

  2. Cover page with your creative for custom PP program

  3. Run-of-site display ads on equibase.com promoting download of free PP program to run from final entries through end of race day

  4. Notification banner on Equibase.com to promote free PP program

Creative Needed:

  1. Desired track and race day

  2. Click-through URL for display ads

  3. 728x90

  4. 300x250

  5. 320x100

  6. 8.5”x11” cover page

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Run of Site Banner Advertising

Inclusions:
Equibase.com run-of-site above-the-fold placements

Creative Needed:

  1. Click-through URL

  2. Banner ads in size(s) of purchase

    • 728x90

    • 1170x90

    • 300x250

    • 970x90

    • 320x50

    • 300x600

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Marketplace Links

Inclusions:
These classified-style text links are shown in the footer of equibase.com. in every page view, and highlight your company to users looking for services within your category.

Creative Needed:

  1. Click-through URL

  2. Display text (max 30 characters)

  3. Marketplace category

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Owner Silks

Inclusions:
The Owner Silks program offers owners and partnerships the ability to highlight their jockey silks within Equibase.com racing data including Entries, Summary and Full Chart Results of winning races, as well as on their horse profile pages and owner profile pages.

Creative Needed:

  1. Click-through URL

  2. Silk image design (or we can source from Speed Silks)

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Sire Link Package

Inclusions:
Capture your sire’s audience by targeting the Equibase entries, horse profiles, full chart results, and past performances of their progeny with sire-specific creative.

Creative Needed:

  1. Click-through URL

  2. 900x100 logo (static images only)

  3. 300x600

  4. 320x100

  5. 640x200 (320x100 @2x for higher resolution)

  6. Optional Restrictions: race type, minimum purse, minimum claim price

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Online Wagering Page

Inclusions:
Equibase.com Online Wagering page

Creative Needed:

  1. Click-through URL

  2. Logo image file

  3. Text for bullet points (three lines, up to 30 words total)

  4. CTA button language

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Statlines Sponsorship (weekly)

About:
Through Equibase’s partnership with Pramana Labs — a natural language AI technology company — handicapping insights are generated automatically for every North American race card. The Statlines content can be filtered by tags such as jockey, trainer, jockey/trainer combination, horses to watch, exotic wagers, and track alerts. Statlines have been added to Equibase’s suite of free wagering tools, which are available on equibase.com and the Equibase app.

Inclusions:

  • Equibase.com (desktop and mobile)

    • 100% SOV on free wagering tools pages (Statlines race pages,

      Statlines Top Plays page, Smart Pick pages, Entries Plus pages)

    • Sponsor logo in run-of-site sidebar with featured Statlines for race of the week

  • Email: sponsor logo in Statlines block of the Inside Track weekly email

  • Social: weekly posts to X and Facebook to include sponsor handle/mention accompanying Statlines play of the week

Creative Needed:

  1. Click-through URL

  2. 180x60 logo

  3. 728x90

  4. 320x50

  5. 640x100 (320x50 @2x)

  6. 300x250

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Interstitial

Inclusions:
Equibase.com run of site (can also be targeted by page)

Creative Needed:

  1. Click-through URL

  2. 728x90

  3. 320x50

  4. 1000x700

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.

Homepage Live Stream

Inclusions:
Equibase.com homepage live stream player

Creative Needed:

  1. Click-through URL

  2. Live stream embed tag/URL

  3. Live stream area title

  4. Description of stream

  5. CTA button language

  6. Desired start/end times

Submission Lead-Time
Creative materials (within spec) to be provided no later than three business days prior to launch.

Creative Content
Equibase does not allow any advertisement language which directly competes with products sold on Equibase.com. This includes but is not limited to video race replays, picks, selections and PPs. Approval of creative material is at Equibase’s discretion.